The Social Enterprise Model Canvas (SEMC) provides a strategic framework that outlines the key...
RIC07 Theory of Change (TOC) and arrange for a 1-1 SEMC Consultation with raiSE Staff

The Theory of Change forms the foundation of any social value measurement system. It provides a clear framework for understanding how a Social Enterprise’s activities lead to measurable outcomes and long-term impact. By defining the relationships between activities, outputs, and desired changes, the Theory of Change ensures accountability and effectiveness in achieving social impact.
A well-structured Theory of Change helps Social Enterprises:
- Clearly link their day-to-day activities to measurable outcomes.
- Identify what should be tracked and measured as part of their social value.
- Strengthen their strategy by ensuring alignment between operations and impact.
The raiSE Social Enterprise Model Canvas (SEMC) supports the development of a comprehensive Social Enterprise strategy, including the articulation of the Theory of Change.
How do I map out my Theory of Change?
Identifying long-term outcomes
Identify the ultimate impact your Social Enterprise seeks to achieve for beneficiaries. Consider not just direct beneficiaries but also the broader effects on families, communities, and society.
Identifying the change required: Backwards mapping to the goal
Work backward from the desired long-term outcomes to determine the necessary preconditions and changes required to achieve them. This ensures that each step in your business activities is meaningfully connected to the intended impact.
Identify Social Impact Activities
Determine the specific actions within your business model that contribute to the desired social change. Clearly linking these activities to the long-term outcomes ensures strategic alignment and maximizes impact.
Define Measurable Indicators
Collaborate with stakeholders to establish key performance indicators (KPIs) that will track progress. These indicators provide data to assess how effectively your enterprise is meeting its long-term objectives.
Articulate Your Theory of Change
Clearly communicate your Theory of Change by explaining the rationale behind your objectives. A well-articulated Theory of Change provides clarity on how your activities contribute to meaningful, measurable, and lasting social impact.
By mapping out and regularly refining your Theory of Change, your Social Enterprise can strengthen its impact strategy, improve decision-making, and enhance transparency for stakeholders.
Set up your 1-1 Consultation with raiSE Staff
Once you are ready with your TOC and SEMC, upload your completed SEMC to the raiSE Membership Portal
Recap your raiSE Impact Community Journey
If you are part of the raiSE Impact Community, we have designed a 7-step journey that would guide you towards strategic incorporation of social impact in your business.
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- 01 Starting your Impact Journey
- 02 What is a raiSE Social Enterprise?
- 03 The raiSE Ecosystem
- 04 How a Social Entrepreneur Ticks: Preparing for Social Entrepreneurship
- 05 Where to Begin? The Social Enterprise Model Canvas
- 06 Developing your Social Enterprise Model Canvas
- 07 Theory of Change and 1-1 SEMC Consultation with raiSE Staff

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